Amazon Listing Optimization Tool

Brand name optional

Book, music or video listingMedia keeps the 200-character title limit

Product title0 / 75

Item Highlights optional0 / 125

Bullet pointsup to 5

Product description optional0 / 2,000

Backend search terms optional0 / 249 bytes

0 / 100

How your title displays

Fix my title

Get a compliant title within the limit, with the details that no longer fit moved into Item Highlights.

Suggested title

Suggested Item Highlights

This score is our own rubric built on Amazon's published listing rules. It is not a score from Amazon and does not predict rank or sales. Limits can differ by category and marketplace, so confirm the final numbers on your listing form in Seller Central. Suggested rewrites can contain mistakes; review them before you publish.

Sources, checked October 20, 2026: Amazon Seller Central, "Updates to improve your product titles begin on July 27" (75-character titles and 125-character Item Highlights for all non-media categories from July 27, 2026); Amazon Seller Central, Product title requirements (banned characters ! $ ? _ { } ^ ¬ ¦ and limits on repeated words); Amazon Seller Central, bullet point requirements effective August 15, 2024 (special characters, emojis, prohibited phrases and refund guarantees); Amazon Seller Central help for backend search terms (249-byte limit in the US store) and the 2,000-character product description limit.